New Dora angers some parents

Posted by Anonymous | Monday, March 16, 2009 | 0 comments »


In the competitive toy business, keeping up with the likes and dislikes of kids is a never ending battle. Toy maker Mattel, thinks it has found a way to stay above the changes in kids' interests as they grow older. This decision, however, has angered many parents.

Dora the Explorer, the popular bilingual toddler cartoon will soon undergo a transformation. This, in an effort to appeal to the"tween" kids population. The goal is to keep that demographic of child interested in Dora, once they have started school. The problem is that some parents think the new look makes Dora look like a "streetwalker. A sexed-up version of a children's icon. A poor example for kids." These are some of the comments parents have bombarded Mattel with.

Mattel says they are not eliminating the original Dora for toddlers, just adding this new option for older kids.
What do you think?

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