Will Mark Sanchez help market the NFL to Hispanics?

While there are a few Histinos in the NFL, most notably future Hall of Famer Tony Gonzalez, Mark Sanchez may become the biggest draw for the Latin market of them all. He might singlehandedly transform American football into something Histinos watch more often.
Sanchez, of Mexican heritage, was drafted #5 overall in last week's NFL draft by the New York Jets. While he has a long way to go to match the stellar careers of Gonzalez or Hall of Fame offensive lineman Anthony Munoz, Sanchez may easily eclipse their fame. The fact is, Sanchez will play in the biggest media market and in the most high profile position on the field.
With all this pressure, the big question is, will he produce on the field? If he does, Madison Avenue will have a field day marketing Sanchez to two different cultures.